I have a thing about Clairmont Road in Atlanta. Although I was born here and have logged zillions of miles driving around the city, whenever I see the sign for Clairmont Road I know I’m fixin’ to get lost. Last night I set out from my office at Travelgirl magazine to go to my friend’s house in Druid Hills. The route involved Clairmont Road.
But this time I was armed and ready. I had the reassuring voice from the app Waze gently guiding me through pretty side streets, places I’d never seen before and was a bit unsure were leading anywhere, but I made it there quickly and didn’t hit a lick of traffic.
Waze, purchased by Google last year, is a crowdsourced navigation app, so you get real-time traffic and hazard reports from other Wazers nearby. There is a social media component if you’d like to get your friends to join you, and you can also participate as a map editor if you see discrepancies along your route. You can see reports on hazards on the road, police up ahead, cars pulled over on the side of the road and where the traffic is. You can also find the cheapest gas prices along the route.
I attended a media lunch with the Waze folks this week (best goody bag ever!) and they told us that traffic reporters are now using Waze because of its accuracy. They also mentioned plans to add celebrity voices and showed us a funny demo with Kevin Hart. If you’re going to spend time in the car why not make it fun, right?
Waze is available in more than 200 countries, so wherever you’re going you don’t have to get lost. Download it for free from the iTunes Store, and never be lost again. Not even on Clairmont.