Where: One thing that hasn’t changed in this evolving city is its prime location. Greenville is nestled in the foothills of the Appalachian Mountains, halfway between Atlanta and Charlotte, and less than an hour from the Blue Ridge Parkway. This small city with big-city amenities is attracting people from all across the country. They moved here to embrace business opportunities and the low cost of living and enthusiastically share their new hometown with visitors.
Why: In a word: makeover. As we sat in the front window of The Green Room restaurant on Main Street, my husband, Chris, was in awe as we observed the constant crowds of people strolling along the busy sidewalks. He’d lived in Greenville in the early 1980s as a reporter for The Greenville News, housed in a building just a short distance from where we sat enjoying a delicious dinner.
“Main Street was just a canyon of wig shops then. No one would be down here walking around in the evening,” he said. We’d been told of Greenville’s radical transformation and we were here to see it for ourselves.
In decline like many small Southern towns, Greenville’s makeover began after a BMW plant built nearby in 1992 spurred an investment of $76 million into downtown. Nineteenth-century red brick buildings were renovated in order to house shops and restaurants, while newer glass and steel high rises were built nearby.
Another shocking change for Chris was the transformation of the grounds around the Reedy River, located at one end of Main Street. An old bridge with no view has been replaced by the beautiful Liberty Bridge, a $4.5 million curving pedestrian bridge that allows for a scenic view of the falls below.
Bikes and sights: Expertly outfitted with bikes, maps and information by Robyn Bylenga, owner of Pedal Chic, we set off on the Swamp Rabbit Trail. We rode this 17.5-mile trail along the Reedy River, with detours to tour Cleveland Park and the campus at Furman University.
Back downtown, we parked our bikes next to a bench to explore the Falls at Reedy River. Next to seeing the renaissance of the once-seedy downtown area, the transformation of theses falls was the most stunning. “We used to ride along a rickety old bridge to get to the other side of these falls, which were basically covered up,” Chris said. Now as we looked around we saw the gleaming Liberty Bridge, a curving suspension bridge where people strolled and stopped to take photos of the falls below, people carefully crawling over the rocks, while dozens of others wandered along a flower-filled riverside path.
Next stop, Main Street: After turning in our bikes, we strolled along Main Street, pausing at the Dark Corner Distillery to check out its selection of legal moonshine, and Mast General Store, a huge emporium in a 100-year-old building. We had to pop into Poppington’s Popcorn for a quick snack and were overwhelmed by the array of flavors and packages of popcorn available, such as lime cilantro, loaded baked potato and taffy apple.
Greenville’s cultural side: The city’s cultural explosion was another pleasant surprise. The Peace Center is the place to catch touring Broadway shows, and performances by the resident companies: Carolina Ballet Theatre, Greenville Symphony, International Ballet and South Carolina Children’s Theatre. The schedule of the BI-LO Center is packed with the Greenville Road Warriors hockey team games, circus performances and rock concerts.
The Greenville County Museum of Art includes works from every major artist in contemporary art, as well as examples of southern art from colonial times to the present. The Museum is perhaps best known for its permanent exhibition Andrew Wyeth: The Greenville Collection, recently expanded to 35 paintings.
Greenville even has its own artists’ colony, where 14 artists work in Art Crossing at RiverPlace. The city partnered with the developer to attract more art space downtown by offering low rent to working artists. It’s a plus for tourism, as visitors are welcome to come and see the artists at work.
There are also plenty of smaller theaters and art galleries to explore. For arts events, look in local papers for the master arts calendar of the Metropolitan Arts Council (MAC)
Where to sleep: For a real Greenville experience, book a room in the historic Poinsett Hotel. Built in 1925 and once lauded as one of the South’s best hotels, it fell into disrepair in the 1970s. After stints as a residential hotel for senior citizens, sitting vacant for years and even being condemned at one point, the hotel reopened in 2000 and is now operated as a Westin. Greenville is also home to several top-rated bed and breakfasts.
Greenville eats: The dining scene in Greenville has boomed in recent years with many people crediting Carl Sobocinski, who had the foresight to open Soby’s on Main 13 years ago when people avoided the downtown area. Soby’s is still going strong, with the best brunch in town that includes a build-your-own Bloody Mary bar. Sobocinski’s Table 301 restaurant group has added Soby’s on the Side, Lazy Goat and Devereaux’s, housed in a 100-year-old former cigar factory and one of the city’s fine dining restaurants serving contemporary American cuisine. These join the close-to-100 other restaurants in the downtown area.
For creative cuisine, try the Green Room, where ahi tuna mini tacos and seared scallops are highlights of the menu.
Greenville has its own outpost of that Charleston favorite, High Cotton. Housed in a large three-story building right along the riverfront, High Cotton serves seasonal dishes based on local ingredients. Chef Gary Mennie, who had left our hometown of Atlanta in 2012, runs the kitchen. Barbecue lovers will want to try Smoke on the Water, a step up in elegance from the usual barbecue joint. For a taste of the South, try Sassafras Southern Bistro, just off Main Street, or just visit the bar, a favorite with locals.
Romance Factor: Travel + Leisure ranked Greenville’s Main Street as one of “America’s Greatest Main Streets” last year, and Atlanta magazine named it “Coolest Main Street in the South.” Strolling leisurely down the street hand-in-hand, then across the beautiful Liberty Street Bridge was the most romantic part of our weekend getaway. Making our own new memories while Chris shared his from long ago made this weekend a special one for us.
For more on Greenville, visit www.greenvillecvb.com
This article originally appeared in the Spring Issue 2013 of Travelgirl magazine.